We’re happy to announce that the ‘Clubber’s Guide to… Ibiza’ iPhone application we’ve been working on for Ministry of Sound is now available for download from the iTunes app store.

This is a major project for us as it perfectly demonstrates the innovative use of digital platforms and content feeds that we provide as key Alchemy Content services.

The application has already been causing a stir for avoiding the gimmicky functions that are currently littering app-land and focusing instead on a suite of really useful features including:

• Vicinity-based island guide – we provided fully researched reviews, images and GPS

coordinates for 150+ of the best bars, restaurants and clubs around Ibiza.

• Daily news feed – Alchemy Content is producing a stream of stories throughout the

summer covering the day’s big club events, gossip and useful info updated direct to the app in realtime.

• Special offers – we are coordinating relationships with venues and promoters to

feature a range of discounts, offers and competitions exclusive to the app, saving users money during their holidays (turning their phone into a ‘loyalty card’) while offering business owners a totally new opportunity to attract customers via ongoing deals or instant call-to-action bulletins.

Other features include a regularly updated club listings feed & ticket sales (via phone or web), plus details of free wifi hotspots (to avoid roaming costs), first aid centres, taxis and petrol.

We designed the app around live content rather than as a static guide to retain users interest before, during and after their holiday. Ibiza is all about gossip and fast-paced changes to parties, making it perfect for rolling out a next generation app project like this. The aim is for a phone to replace the guide book, listings magazine, flyer, discount card, VIP pass and more.

Already sitting happily at number 16 in iTunes Top 20 Paid Travel Apps Chart in it’s first week and with a UK TV ad campaign about to start, we’re confident that the app will quickly become the standard digital media platform in the world’s nightlife capital.

Buy the app now for £1.79 and please contact us if you’d like to know more about our complete application development and content service for iPhone and other mobiles.