Proving in a big way that User Generated Content (UGC) videos need not all be tarnished by the ’sub-You’ve Been Framed clips of funny family cats’ brush, this student-made ‘lipdub’ video to the Black Eye Peas ‘I Gotta Feeling’ is nothing short of fantastic. 172 students from the University of Quebec in Montreal shot it in a single take and it sums up perfectly what can be done now digital technology is so advanced, easy to use and affordable that the focus of film-makers can be on the creative concept rather than how to afford/work the kit.

I actually meant to post this a couple of weeks ago after spotting a tweet from none other than the original track’s producer @DavidGuettaLife and it has since gone seriously viral with over 2m YouTube views.

The track is a great slice of optimistic pop anyway, and combined with the enthusiastic performances from the students (most of whom had only just started college and hardly knew each other) it produces a video that is joyous and life affirming from start to finish. Wrapped up in it all is very positive message about what can be achieved with today’s media and its platforms.