This video nicely brings together all of the current mind boggling statistics that should be making everyone sit up and take a long, hard look at this whole social media thing.

None of the stats are particularly new, but to see them all in rapid fire succession does a really good job reminding us why this is more than just the annoying fad it’s painted as by the old media protectionists.

It’s a promo for Socialnomics, a book by Erik Qualman (@equalman) that hits the shops next week (although it’s already available in the US Amazon store right now.)

Looks like a good read and hopefully it isn’t too evangelical, which is a pitfall of many social media commentators. Still, with stats like these, there is plenty to say in favour of these new platforms, wheather you like their cultural effects or not.