Tag Archive | "content strategy"

SOUNDZ Hits 50 Releases

May 30, 2010 No comments yet

Congtratulations on reaching a release milestone go out to one of our record label clients this month. SOUNDZ, the forward-thinking deep house and techno imprint – for whom Alchemy Content provide online profile and promotional services – celebrates it’s 50th release with a corking track from the prolific Hakan Lidbo, featuring haunting vocals from Melpo [...]

FabricLondon’s Silence Does More Damage

May 27, 2010 No comments yet

Yesterday’s gossip about the alleged ‘closure’ of Fabric raises plenty of the big digital media issues of our time.
@buzzin_fly DJ Ben Watt posted what turned out to be the first online news of redundancies at the vitally important London venue. Within an hour there was plenty of RT action of his original post and the [...]

Live from Snowbombing 2010: Eristoff iPhone app

April 6, 2010 No comments yet

All this week we’re out in Mayrhofen, Austria, producing a real-time stream of news content for the official Snowbombing festival iPhone app by Eristoff – Vodka from the Land of the Wolf.
If you’ve got an iPhone or iPod Touch, download it for free while the event is taking place and let us know what you [...]

Global Underground New Website Launch

February 24, 2010 No comments yet

Electronic music’s most legendary mix CD series and its associated record label, Global Underground, has just completely relaunched its online presence, with Alchemy Content now providing regular editorial feeds and social media management for the brand.
GU was way ahead of the game in terms of building a passionate fan community on its site over a [...]

Reverb Comes to the Roundhouse

January 18, 2010 No comments yet

Reverb is an exciting and strikingly different series of concerts starting this week at London’s Roundhouse, bringing together a genre-bending selection of performances from dynamic classical orchestras to inspired saucepan bashing.
A key aim of all this ecleticism is to bring classical music to a younger audience by breaking away from some of the more [...]

Brand attitude: Moo beats Sony

January 14, 2010 2 comments

When it comes to customer service, brands that are 100% ‘digital natives’ seem to do it so much better that the older ones. There’s really no excuse for this. We’re many years into the digital communications revolution now. The mantra of being conversational, honest and accessible to customers really ain’t that new.
Over recent weeks I’ve [...]

Amsterdam Dance Event: Delivering Success On Many Levels

November 9, 2009 No comments yet

We were over in Holland for the Amsterdam Dance Event (ADE09) recently, and despite growing in size and importance since I was last there in 2004, the conference and associated parties still really do deliver.
The dance industry generally, begrudgingly, agrees that their once traditional meeting place of Miami in March has been hijacked by the [...]

Mobile Content Award win for Alchemy Content

September 16, 2009 No comments yet

We’re proud to say that Alchemy Content was a winner at the Mobile Content Awards 09 on Thursday night. Our work on the Ministry of Sound Clubbers Guide to Ibiza iPhone app saw us take the Silver Award for ‘Best Handset Application’, with the Financial Times taking the Gold.
This was great recognition from the mobile [...]

MCA09 Nomination for Ibiza iPhone App

August 28, 2009 No comments yet

Alchemy Content are very pleased to announce that our Clubbers Guide to Ibiza iPhone app project for Ministry of Sound has been nominated for a 2009 Mobile Content Award.
The app is up for ‘Best Handset Application’, facing some healthy competition from the other nominees in the category including the Financial Times, Mobile Money Services, Airborne [...]

Burn The Negative: Feed The Content

August 7, 2009 No comments yet

We’re currently working with exciting new band Burn The Negative on their digital content strategy.
The guys are playing at festivals every weekend throughout the summer and are active social media users, so we looked for a way of making the most of their stories to grow their fan community.
We designed a new ‘feeds’ section on [...]

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