Tonight their weekly Subliminal Sessions Voodoo Nights at Pacha in Ibiza plays host to hip hop legend P. Diddy.

The party is one of the key events of the summer on the island, that has already seen Kylie launch her album at Pacha, and ahead of BBC Radio 1’s annual blow out this weekend featuring Underworld.

Diddy is a Twitter legend, with over 2.7 million followers and daily tweeting habit. Check out his live (and very lively) feed below to keep up with the action if (like us!) you’re not luck enough to be on the island tonight.

Alchemy Content provides a stream of fresh news content for erickmorillo.com and subliminalrecords.com including artist interviews and release/event news, as well as managing all associated social media profiles and campaigns.

With Erick playing 5 gigs a week across Europe throughout August, on top of hosting the likes of Diddy at his weekly home in Ibiza, there is plenty to talk about with his fast growing online community.

Subliminal Records is also back in a big way as a 100% digital concern, releasing monster tracks each and every week. Check out this amazing video for Erick’s ‘Live Your Life’ single for a taste of the output and the Subliminal parties around the world.

FeedWind

We’re proud to say that Alchemy Content was a winner at the Mobile Content Awards 09 on Thursday night. Our work on the Ministry of Sound Clubbers Guide to Ibiza iPhone app saw us take the Silver Award for ‘Best Handset Application’, with the Financial Times taking the Gold.

This was great recognition from the mobile industry that our custom editorial production and management services are exactly the kind of innovation they wish to see more of on handsets in the future. As providers of all kinds of digital content and proponents of an editorial ‘feed culture’ this couldn’t be a more appropriate accolade, so we were very pleased to collect our award with Tom Bulwer representing MSHK/Ministry of Sound.

The final winners in the Best Handset Application category were:
Gold – Financial Times for FT iPhone App
Silver – Alchemy Content / MSHK for Ministry of Sound Clubbers Guide to Ibiza iPhone App
Bronze – Airborne Mobile for Homes on Mobile Phones Real Estate App

Great Feedback

While we’re banging the drum for the app, we’ve been particularly pleased with the feedback from users too. Here’s a sample of the kind of emails we’ve received:

“The app is brilliant. I used it in July and check it most days over here in the UK too. And these competitions are excellent!” Isla

“The iPhone app has been REALLY useful even in the run up to the holiday and I am sure it will be even more useful once we are out there.” Mark

And a couple from the iTunes App Store reviews, where the average rating is 4 out of 5 stars:

“This app is SO good! Totally essential if you are on your way out there, you lucky git!” banarydan

“I don’t normally ever write reviews but I got this 2 weeks before I’m due to go, was a bit apprehensive whilst downloading but it’s well worth it. Tells u all that is going on in the main clubs and how to get there too, and other studff like news and what’s on tonight… seriously get this.” Mamba man

Thanks go to Patrick Hagenaar for the original commission and Elliot Bowes at Active Guru for the development. If you’d like to speak to Alchemy Content about managing a content based mobile project like this then we’re ready to help and full of new ideas. Here’s to more awards and content innovation…

More details on the Clubbers Guide to Ibiza iPhone app.

The app is up for ‘Best Handset Application’, facing some healthy competition from the other nominees in the category including the Financial Times, Mobile Money Services, Airborne Mobile Inc and UMU Limited.

Feedback on the app has been overwhelmingly positive and the live feeds of news, special offers and over 50 free guestlist places a week have really captured the users imaginations.
The nomination is a great result for one of our key projects in this, our first year of operation.

Check out the promo video and download the app if you’ve got an iPhone. There’s still plenty of time to fly over for the Closing parties in September!

Pioneer’s excellent video blog DJsounds has been going for a few years now and is a great example of how to use AV content to promote a brand.

It’s obviously particularly apropriate for Pioneer, who are busy bluring the lines between audio and video in the DJ booth, which explains their early adoption and enthusiastic use of video as the prefered method to speak to people online.

The brand maintains a major presence in Ibiza, and were sponsors of last month’s International Music Summit, where they thrust a mic in my face to contribute to this summary of the 3-day event.

We’re happy to announce that the ‘Clubber’s Guide to… Ibiza’ iPhone application we’ve been working on for Ministry of Sound is now available for download from the iTunes app store.

This is a major project for us as it perfectly demonstrates the innovative use of digital platforms and content feeds that we provide as key Alchemy Content services.

The application has already been causing a stir for avoiding the gimmicky functions that are currently littering app-land and focusing instead on a suite of really useful features including:

• Vicinity-based island guide – we provided fully researched reviews, images and GPS

coordinates for 150+ of the best bars, restaurants and clubs around Ibiza.

• Daily news feed – Alchemy Content is producing a stream of stories throughout the

summer covering the day’s big club events, gossip and useful info updated direct to the app in realtime.

• Special offers – we are coordinating relationships with venues and promoters to

feature a range of discounts, offers and competitions exclusive to the app, saving users money during their holidays (turning their phone into a ‘loyalty card’) while offering business owners a totally new opportunity to attract customers via ongoing deals or instant call-to-action bulletins.

Other features include a regularly updated club listings feed & ticket sales (via phone or web), plus details of free wifi hotspots (to avoid roaming costs), first aid centres, taxis and petrol.

We designed the app around live content rather than as a static guide to retain users interest before, during and after their holiday. Ibiza is all about gossip and fast-paced changes to parties, making it perfect for rolling out a next generation app project like this. The aim is for a phone to replace the guide book, listings magazine, flyer, discount card, VIP pass and more.

Already sitting happily at number 16 in iTunes Top 20 Paid Travel Apps Chart in it’s first week and with a UK TV ad campaign about to start, we’re confident that the app will quickly become the standard digital media platform in the world’s nightlife capital.

Buy the app now for £1.79 and please contact us if you’d like to know more about our complete application development and content service for iPhone and other mobiles.

So we’re back now from the second International Music Summit in Ibiza. A very worthwhile excuse for a business trip to the partly island. IMS is really shaping up to be a key event in the dance industry calendar.

The organisers are fostering a healthy relationship with the local government that could prove vital in the continuing prosperity of the club scene there. Read my review for Resident Advisor of the truly historic IMS Grand Finale, with Basement Jaxx performing live in the UNESCO World Heritage site D’alt Vila (Ibiza Old Town) for more on this.

Having been to last year’s event, one slight issue was that the panels were a little too similar in tone and substance to 2008. It felt like not much had moved on when clearly it is moving at pace. The 2 moments that got people most excited were when really groundbreaking visions for the future came up. This is the stuff people need to be speaking about.

First was 19-year-old Callum Negus-Fancey speaking about how he mobilises enthusiastic kids to promote his Let’s Go Crazy events. Obviously everyone was keen to hear what makes ‘the kids’ tick in the digital era. And it was interesting just how out of touch he made 90% of the room feel. (When asked if he was thinking of booking Paul Oakenfold for a gig, he’d replied “who is Paul Oakenfold?!”)

Then there was Richie Hawtin’s closing interview. Richie really put the (fat) cat amongst the dance pigeons by criticising almost everyone who had spoken over the 3 days for focusing too much on trying to make digital music fit old models of physical ownership.

Richie rightly pointed out that music is no loner about owning an item (it really only has been for a relatively short period of human history, in fact), and now we return to it as primarily an experience – about creating a moment rather than building a collection.

So why then were so many of the panels banging on about sales models and how to shift digital units? Overall people still seem reluctant to be really visionary with their debates, since so many of the inevitabilities of the digital world are at odds with how they currently do business, and the unstoppable creative freeforall is just a bit too uncomfortable to fully address. But that is exactly what they should be doing. What a shame they didn’t put Richie on first!

IMS is a fantastic networking event held in a perfect location at a perfect moment in the season. It looks set to grow and florish over the coming years, which is good news for the industry and Ibiza, but I hope that everyone takes heed of Richie’s words for IMS:10 next May, puts their fears to one side and then come up with a few more truly exciting visions of what electronic music and all digital entertainment can (and will) become.

Check out IbizaA-Z and Beatportal for loads of good IMS:09 coverage.