Seeing as Miami’s Winter Music Conference is now in full swing, we’ve been monitoring social media activity around the annual orgy of electronica. (Ok, so it’s a poor second to actually being out there. Poolside. In the sunshine. But it’s as close as we’re getting this time).

While there’s unquestionably more content than ever in terms of regular blogging, live streams (check out the new Awdio), pics and tweets going up ‘as it happens’, tracking this coverage down is a real hit and miss affair.

The experience highlights the shortcommings of Google when it comes to real-time and current events searching. Twitter search is better for catching links to live/fresh content, however the results are dominated by people saying ‘wishing I was at WMC’ as opposed to actual relevant media from out there.

Huge events like WMC really lend themselves to all kinds of digital media experimentation. When we reach a point where all the material can be easily found in one place everyone will benefit.

The Kyte player above is a project we worked on at Ministry of Sound during WMC 2008. I thought more people would be onto this kind of ‘live from my mobile’ footage this year, but phone livecasting is yet to capture the collective imagination (so far…) and they are all probably too busy enjoying their poolside strawberry daquiris right now anyway.